Wednesday, March 27, 2013

Journal Ambience #9 - Branding, Characterisation, Life Drawing & Vehicle Design

Journal Ambience brings forth in this entry, an array of work spanning different areas and disciplines.

The work consists of progressional projects that currently exist respectively in ideation and as developmental concepts. They are focused on brand design - specifically demonstrating my interpretation of what the new Adelaide, South Australian logo could have been, character design - involved in the further progression of my original science fiction narrative titled Lucid Purity, a few life drawing studies and vehicle design - regarding a spaceship concept for the Double Happy Vs the Infinite Sadness: Island of Pharos competition.

The brand design ideations continue from a similar self directed project that commenced in 2nd year while I was still at university, prior to the wake and recent unveiling of the new Adelaide, South Australia (SA) logo. The project was to contribute to the 5000+ South Australian initiative group ( that is involved in enhancing the state, with a proposed festival idea, to celebrate the innovative qualities SA has delivered in history, with a brand campaign. 

(Previous ideations I designed, for a new logo to represent Adelaide, South Australia

Research: Reference Images:

                                                                                               South Australia Art Gallery 

                                                                              St. Peter's Cathedral

                                                                                         The Adelaide Convention Centre  

                                                                                           The Barossa Valley Vineyards

Returning back to my current work, I only recently devised these three concepts, after sparking interest from slowly hearing about it, in the last few weeks about the work being done to officially rebrand the state with a new logo.

Below is a link to an online article that speaks to the designer, who conceived the new logo, along with comments from critics and past designers, who had their logos grace this state.

Still stemming from my original research and design intentions, my logo represents contours, shapes and silhouettes that highlight, what are to me this state’s most iconic structures and locations. My ambition is to transform all these elements into an amazing and yet simple design abstraction that celebrates the contemporary and traditions of SA.

Ideations I've been designing in my journal last week, towards this new concept I thought of that could represent South Australia, amidst other random pieces of work for projects I also have in the pipline for future JA #'s. 

(26/3/13 - Currently at this time I haven't been able to find, amongst my folders, the vector based illustrator file version of the logo concept 1 I presented, but I'll update this post as soon as I do.) 

These elements include the steeple of the St.Peter’s Cathedral in the heart of the city, the Rundle Mall Shopping District’s artistic sculpture “The Spheres” by Bert Flugelman, the Barossa Valley renowned for it’s Wine Region - portrayed by the isometric shape positioned along the bottom of the logo, Adelaide’s beaches reflected by the outline of a wave in the background, the Adelaide Convention Centre - Adelaide’s event hub, whether it’s used for entertainment or important conferences - it’s contour line, striking halfway in the logo and layered behind The Spheres silhouette and the roman pillars that symbolise those used structurally in the form of the Adelaide Art Gallery and are a reflection of Adelaide’s proud past.

You may be wondering why an indication of the Adelaide Entertainment Centre/ Festival Theatre was omitted? The reason being as I wasn’t able to justify nor find a form that would intrinsically remind someone of it. Bare in mind that these concepts along with all other work posted in the Journal Ambience blog, are works in progress and are by no means final and thus open to improvement.

The second piece of work is another revisit of a prior project that again was commenced during my tenure at university. The idea is that it is an original narrative created by myself suited to the medium of games. The basic premise is that it is a story that fictionally adapts the works of revered theorists of many different fields, in order to convey their teachings and discoveries in an entertaining yet still thought provoking way. So far the theorists include: Edward De Bono, Daniel H. Pink, Tony and Barry Buzan and Bruce Block. This arose after being inspired by films: Inception and 8 1/2 and the game Killer 7, with an added desire, to share this interesting knowledge I was taught, while studying design, to many people, who may be unfamiliar, with what these individuals have crafted. At the moment the plot, motive and climax/ resolution of the narrative have yet to be properly devised, but the direction and characters are quite clear in my mind that I feel I am able to proceed designing. Previously I had drawn facial concepts of several of the characters and further fleshed out the anatomical construction, costume, facial expressions and orthographics of the protagonist, who at this stage is named Dr. Edward Cogni. Additionally the protagonist’s tool, it’s functionality and how Edward interacts with it, have already begun to be explored, which also intertwines the gameplay mechanics of the game. These can be found already, by clicking the “characters/ creatures” and “props” page tabs of the blog.

The web link to those pages are listed below:      

Characters/ Creatures Page Tab

For Ideation facial studies of the cast of hero characters in Lucid Purity)

Props Page Tab:

For concept draft of the protagonist’s tool, which also ties into the explanation for the game’s gameplay mechanics

(26/3/13 - At the moment the presentation sheet demonstrating what I previously designed is not online now, but I'll post it as soon as possible)

In continuing with this base work, I have recently begun to devise a composition that illustrates the entire cast of hero characters, that aims to emphasise their respective personalities and abilities and to convey the mood, setting and look of the world.

Amidst these projects I have also been practicing and honing my life drawing skills, observing the human body in different gestures and expressions.

Finally I’ve been involved in designing a spaceship vehicle for the Double Happy Vs the Infinite Sadness: Island of Pharos competition.

The web link url to the competition is featured below:

The brief is to “ design and present a Quagflier”.

Essentially the Quagflier is a form of vehicle manned by a fictional alien race called the Oolark - consisting of a driver, an elite guard and two hunters. Concept art/ designs of these creatures and environments are provided on the Double Happy website, following the web link above.

Basically the Oolark are a race of raiders, whose motive is to “ down and capture alive the Shyala.

The vehicle they travel in is known as a Quagflier. The Quagflier is capable of easily traversing the choked swampy marshes of Pharos. Each Quagflier is capable of transporting a maximum of 20 Shyala prisoners (although in nothing resembling comfort). The wellbeing of the prisoners is not high on the list of priorities for the Oolark crew, however it is important that the Shyala arrive alive and in one piece.

Quagfliers are powered by Glitzer bugs and also use Glitzers to power the spotlights needed to track down hiding, and fleeing, Shyala. Each Oolark squad customises their Quagflier, with competition between rival squads getting pretty intense. The Quagfliers take a bit of a beating each time they go out on a raid, and so adhoc repairs between hunts is the norm. Quagfliers are fast and brutal, as are the Oolarks that use them”.

This is an extract from the entire list of back story provided by the website, on the competition’s page.

Currently I’ve sketched a concept I like and I am now further refining the thumbnail to a worked up rendered and functionally believable design. At the moment the aesthetic and functional details of the ship are being improved upon and addressed each day, whilst being sure to adhere to the competition’s requirements.

My thinking process concerning the design of the spaceship, is that it’s intended to not be too large in scale, considering only roughly 24 personnel inhabit it. So I’m contemplating the dimensions will be somewhere between what the size of the Star Wars AT-ST is and the Firefly Serenity spacecraft.

The nose section of the ship is where the spotter will be positioned, which is akin to a bunker-like structure, to protect the creature from incoming attack. The middle section is the crew’s quarters and passageway to get to different sections of the vehicle. On the exterior of this area that is visible is the airlock, for the Oolark to enter and leave the vehicle when it’s docked. Furthermore a fire escape will be implemented, with stairs running along the outside of the vessel, creating an entry point from the crew quarters. This is in case of emergencies so that the crew can flee this way, if the ship crashes. The back segment of the craft is where the engine and other componentry are housed, as well as where the vacuum generator is situated that the Oolark use to capture glitzers with, to power the vessel, while on journeys. The glitzers are also stored in a chamber that the Oolark crew can observe and check the quantity they have attained, which is positioned where the crew quarters is. The pointed shaped end of the ship, below the engineering area acts as both one part of the ship’s anchor/ landing device and is the prison quarters, where the captured Shyala are confined. Limited windowing and horrid conditions in this branch of the vessel, signal the lack of morality of the Oolark, as expressed in the brief, thus providing quarters similar to a jar with small holes in it, to trap and yet still marginally keep alive insects. Speaking earlier of landing devices, the other developed brakes are the telescopic steel and rectangular struts, which shift in and out of the housings, located on the sides of the engineering section. These devices coupled together, create a triangular anchored system that work by digging into the surface below that the ship hovers above. The final aspect of the ship is the cockpit, operated by the driver, who sits in a cabin overlooking the rest of the ship. This is designed to mirror the bottom section of the craft and was influenced by the form of a scorpion tail and the crow’s nest of a traditional ship. 

Overall I hope you have all enjoyed this body of work and please look forward to hopefully next week, in the next given post.

As usual remember to stay tuned every Friday, or at the least please be prepared for any delays, but that will come with notifications, to explain the post’s absence.

Also please like and follow my other domains at

I also do in fact have a DeviantArt profile, but please keep in mind it has yet to be updated properly. You can find it below at:

Please feel free to leave your opinions and constructive advice below and on the blog.

Thank you.

Monday, March 25, 2013

Journal Ambience #9 - News Alert

Attention friends and followers, it is with deep apologies that Journal Ambience #9 won’t be posted today. Instead I’ll endeavour to have it posted as soon as possible tomorrow.

Thank you for each of your patience.

Thursday, March 21, 2013

Journal Ambience #9 - Coming Soon

Attention friends and followers, apologies for the absence of an alert in the last two weeks, to inform you all when to expect the arrival of Journal Ambience #9 (JA #9). 

The reason being as the last couple of days have been quite momentous and engrossing, as I’m proud to say that myself and my dad finally graduated in our respective degrees.

 I received my certificate in a Bachelor of Design (Visual Communications) and my dad attained his certificate in a Master of Business Administration. 

More details will be divulged in JA #9, along with what work and projects I’ve been involved in. 

Please look forward to seeing it arrive before the end of this week.

Thank you.

Sunday, March 3, 2013

Journal Ambience #8 - All Mecha!

Journal Ambience makes it’s triumphant return, after a long hiatus. 

Apologies to all my friends and followers who had to wait so long. I’ve been diligently preparing two personal projects to demonstrate, but I didn’t feel quite ready to show one of them, at the earlier designated time. Therefore I hope you all appreciate and like what you see for this update.

Unsurprisingly this update is again focused on mecha, however this time it includes two different takes on the genre.

The first are concepts based on an original narrative, introduced in Journal Ambience #4 titled “The Laws and Challenges of Attraction”, in other words centred on the theme of finding love.

The basic premise of the story is that a Child's (protagonist) confidence explodes when he discovers a girl, whom he has long loved is attracted to him as well, which compels him to transform into an impressive mech. This sparks the jealousy of a peer (antagonist), an overly confident individual, who also has a crush on the girl also, which escalates into an all out duel to win her affection.

This was conducted as a study into character design and composition. Composition, in this case meaning experimenting through design, different illustrated scenarios that reflect the story. Not to mention, I decided to attempt this as a means of designing stylised mechs and characters, compared to realistic designs and illustrations I usually do. I have also begun to approach character design by including a sheet with the entire cast of characters. This helps to test and see if they look as though they might exist in the same world and how they would react with each other. This is a method adopted from Victoria Ying’s process that she shared, during the (CDW) concept design workshop, a couple of months ago.

Having said all this, I decided to momentarily cease with the project for two reasons: 1) As I’m unsure at this stage whether or not the narrative has enough depth and originality, even though it is tailored more towards a younger audience and 2) So I could divert my energy towards completing my redesign of a mech I commenced designing during the concept design workshop.

This leads into my second piece of work I’ve been doing the last 2 weeks, a realistic mech design that I’ve titled the “Keiron Class. Excavator”. The foundation for it, is that it is an excavator mech, designed by a fictitious alien race named the Keiron (Kay-ron) to be used in mining resources.


The mech is largely based on two strange, “unidentified” and supposed animals, which I discovered whilst searching online, in addition to technological elements such as existing vehicle motors, cams, the current excavator design and inspirations were drawn from the form of the crayfish and crab.

These inspirations are each reflected in respective elements in the design of the mech. The perceived antennas of the presumed insect-like animal, were the inspiration for the curved shielding, held up by the two distinct beams, attached to the mech’s body. Its body’s shape was influenced from the bulbous animal and the paneling that form it, also were derived from the shell of the crayfish. The shell of the crayfish was used, as its aesthetic has a perception of being constructed from a blend of organic and industrial components. Additionally the crab played a role in influencing the pincer arms of the mech. Lastly, references to vehicle motors, cams and the current excavator design, naturally assisted with the creation of the mech’s excavator arm. In combination with the structural anatomy of the crayfish.

(Edit 6/3/13 - Apologies I forgot to include the reference images) Reference images of animals that inspired the design of the mech:

Unidentified Animals:

Bulbous Animal

Insect with uniquely shaped antennas

Crab or some other crustacean

Crayfish and other crustacean underneath lobster influenced design.

In addition to the reasons I have already explained, concerning the delay of this post, another case why it took me so long was that I was hoping to show in this post, the Keiron mech rendered. Consequently I’ll have this prepared in the next post, along with the new content.

Overall I hope you have all enjoyed this body of work and please look forward to hopefully next week, in the next given post, to further character design concepts, for possibly new and or existing narratives I’ve created. As well as any other likely work I might create?

As usual remember to stay tuned every Friday, or at the least please be prepared for any delays, but that will come with notifications, to explain the post’s absence.

Also like and follow Marc’s other domains at:

I also do in fact have a DeviantArt profile, but please keep in mind it has yet to be updated properly. You can find it below at:

Please feel free to leave your opinions and constructive advice below and on the blog.

Thank you.

About Me

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Adelaide, South Australia, Australia
From a young age, Marc Forza has always had a creative flair. He specialises in concept art/ design, graphic design, illustration and industrial design, with interests in fine art, consumer electronics, biomimicry, automotive design, branding and science fiction. Marc also enjoys creating portraits for clients. Marc shares his portfolio, process and development on this blog, as well as on facebook, at Marc Forza Design. I hope you enjoy what you see and return often. Thank you.