About

Marc Forza Design was established by Marc Forza in 2012.

Marc has an extensive design background and a genuine love for creativity. For seven years Marc has amassed two Bachelors degrees in Industrial Design and Visual Communications (Graphic Design/ Illustration) from the University of South Australia. In addition he has studied at the Concept Design Workshop.

Marc is determined in focusing his talents towards the concept art/ design industry, whilst continually developing his work and skillset on a daily basis.     

Below is a transcript of his curriculum vitae:






Design Profession definitions:


Industrial Design:

Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, functionality, and usability of a product, but it may also be used to improve the product's marketability and production. The role of an industrial designer is to create and execute design solutions for problems of form, usability, physical ergonomics, marketing, brand development, and sales.

de Noblet, J 1993, Industrial Design: A Reflection of a Century, A.F.A.A, Paris


Graphic Design:
 
Graphic Design is an interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business. Graphic design practitioners specialise in the structuring and organizing of visual information to aid communication and orientation(1). The graphic design process is a problem solving process, one that requires substantial creativity, innovation and technical expertise. An understanding of a client's product or service and goals, their competitors and the target audience is translated into a visual solution created from the manipulation, combination and utilisation of shape, color, imagery, typography and space.

The Australian Graphic Design Association (AGDA), What is graphic design? viewed 21 December, <http://www.agda.com.au/about/what-is-graphic-design>.


Concept Art/ Design:

Concept art is a form of illustration, where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation and comic books, before it is inserted into the final product. Concept art is also referred to as visual development and/or concept design.

Wikipedia: The Free Encyclopedia, Concept Art, viewed 21 December 2012, <http://en.wikipedia.org/wiki/Concept_art>.


Illustration:

An illustration is a depiction (such as a drawing, painting, photograph or other image) that is created to elucidate or dictate sensual information (such as a story, poem or newspaper article).

Wikipedia: The Free Encyclopedia, Illustration, viewed 21 December 2012, <http://en.wikipedia.org/wiki/Illustration>.

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About Me

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Adelaide, South Australia, Australia
From a young age, Marc Forza has always had a creative flair. He specialises in concept art/ design, graphic design, illustration and industrial design, with interests in fine art, consumer electronics, biomimicry, automotive design, branding and science fiction. Marc also enjoys creating portraits for clients. Marc shares his portfolio, process and development on this blog, as well as on facebook, at Marc Forza Design. I hope you enjoy what you see and return often. Thank you.